BZ (pronounced Bize) is not a mascot.
It is a beehive-head, a mirror, an escape, an overflow.
He's sinking, he's overthinking, he's making noise without saying anything.
1. The Totem
“BZ is my totem: 40 cm of pure bliss, white hoodie, beehive head, and everything that overflows from it.”
BZ was born out of a need to channel the excess: too many ideas, too much anger, too much tenderness, too much noise in the head.
It is the symbol of a mind in turmoil — a disguised self-portrait, put through the centrifuge of pop art.
Beneath his hood, there is organized chaos: a constant buzzing.
2. Honey and the 4 Buzzing
Honey is too much.
What overflows when you hold everything in for too long.
Around him gravitate the 4 BZzz: his moods, his inner voices.
- The Choleric One – he explodes, never for long, but always too loudly.
- The Rogue – he flirts with life, one foot in provocation.
- The Dreamer – he floats above reality, flowers in his head.
- The Reac' – he grumbles, but he's the one who makes us laugh.
Each one is sculpted, painted, framed like a rare insect species — a fragment of BZ placed under glass.
3. The BZ Universe
BZ lives between sculpture, illustration and derision.
It appears on canvas, on t-shirts, as a statuette or on a wall.
Everywhere, it maintains the same mission: to reflect back to us our own excess.
It's mental street art: a bittersweet humor about a world that's overflowing, a society that's saturated, and brains that are buzzing too loudly.
4. Honey is thicker than blood
His motto — “Honey is thicker than blood” — speaks of instinct, of chosen rather than imposed bonds.
At BZ, the beehive replaces the family.
Those who vibrate at the same frequency become his own.
5. In summary
BZ is a soft cry, a serious joke, a dripping mirror.
He doesn't preach anything, he observes.
And if you recognize yourself in it a little…
That's normal.
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